Write it Right: The Power of a Good Artist Statement


Are you an artist who often struggles with writing your artist statement?

Maybe your ideas are complex, you use unusual materials in unusual ways, have multiple processes that need explaining, or you’re sitting on a larger, origin story about your art. Whatever sparks are firing, you're a visual artist with a lot to say about your work, but maybe have one large problem, too: how do you convey that into writing?

An artist statement is a key marketing piece for visual artists. It’s where viewers, collectors, and gallerists look to find meaning and the answers to these; what is being made, how it is being made, and why it is being made. Over the course of your career, thousands of eyes may land on your artist statement. It’s often read before most or any of your work has actually been seen, and other times simultaneously when looking at your work, therefore making an Artist Statement act as a type of portal, teacher, representative, and narrator all at once.

Weird and wonderful, right?

Get excited.  You will learn...

• How to stay on the topic of your artwork and write for the variables of your audience

• ways to use tone, perspective, and diction to make a strong and useful artist statement

• keys to keeping your writing fresh, avoiding things that can easily out-date it, even when your work evolves or changes

• ideas for far-reaching, practical ways to use an artist statement in your marketing

Gather around, visual artists.  This important presentation will both inspire and prepare you with tools you can teke back to yur desk to write your own artist statement with more authority, intention and skill.  You got this.  

Class fee is:

• EARLY BIRD PRICING THROUGH APRIL 4, $26

• GENERAL PRICING THROUGH APRIL 8, $36 

• DAY OF WORKSHOP PRICING $41

This virtual class meets on Tuesday, April 9, 2024, 12-2pm. The class meets on Zoom and you will Zoom link upon registration.

About the Instructor

Thea Fotiu Howell, the owner and artist consultant behind The Artist's Concierge, offers professional artists the tools and resources to become Fearless and Fluent in Marketing. Her approaches center around the development of brands with an emphasis on comfort and sustainability in marketing communications and productivity. She's directly served more than 100 hundred artists since launching The Artist's Concierge in 2018 and numerous more through her lecture programs. In her 25+ year career, she's produced large and small events in art directorship roles, and served as a lecturer and teaching artist for numerous arts organizations. As an artist who is well-versed in multiple disciplines, Thea approaches the work by supporting the artist as an individual and shares in their mutual desires for comfort and authenticity. Thea offers a variety of content writing and website services, 1:1 consultation methods, and uniquely themed programming.  Learn more about Thea and her work here:  https://theartistsconcierge.com/